Although pathos is the major rhetorical device used in this commercial, logos is used as well in many instances. Logos is the Greek rhetorical appeal to logic, used to convince or persuade the targeted audience by employing reason. Logos is used in citing facts.
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Pathos comes from the greek language meaning suffering or experience. Pathos is the most common use of appeal. It is used to convince or persuade the viewers/readers by arousing their emotions. A common use of pathos would be to draw pity in the audience.
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“The Real Cost” Youth E-Cigarette Prevention Campaign aims to reach nearly 10.7 million at-risk youth through TV, digital platforms, social.
While the true cost of a drug is not a simple question to answer, given the complicated mosaic of drug pricing factors such as insurance.
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